Referral Partner Guide
Know a Business That Needs Better Marketing? Introduce Them to Sara.
This guide shows what SilverCore.io does, who makes a good referral and how to make the intro. It takes one message.
What We Do
We Run the Marketing So Your Client Can Run the Business
SilverCore.io is a full-service marketing agency in Council Bluffs, serving Omaha and clients nationwide. Sara Guida brings over 25 years in B2B sales. Every client gets a plan built for their business after a Strategy Call, not a pre-packaged deal.
Strategy
A clear plan for where the leads should come from and what to fix first.
Local Search
Google Business Profile, local SEO and reviews, so nearby customers find them.
Ads and Social
Paid ads and social media run against a budget the client agrees to.
Websites
A website or landing page built to turn visitors into calls and bookings.
Follow-Up Systems
A CRM and automations that reply to every lead and keep them moving.
Reporting
Reports on leads and booked business, not likes and clicks.
Prefer to run it themselves? There's a do-it-yourself software option too.
Good Referrals
What a Good Referral Looks Like
You don't need to know their marketing in detail. Look for one of these signs.
Spending Without Results
They pay for marketing but don't get steady leads, and they know money is being wasted.
Starting Out
They're ready to spend on marketing for the first time and want to do it right.
Needs a Full Calendar
Their revenue depends on booked appointments, tours or consults.
Slow Follow-Up
They get leads but lose them because nobody replies fast enough.
Weak Website
They have no website, or one that doesn't bring in calls.
Growing Fast
They need systems behind the ads to keep up with growth.
Industries We Serve
Where We Work Best
If a business depends on a booked calendar or steady referrals, we're likely a fit.
- Senior Living
- Assisted Living
- Home Care
- Home Health
- Medicaid Planners
- Senior Living Advisors
- Insurance Agencies
- Estate Planning
- Car Washes
- Other local service businesses
One client per industry in each market. If your contact's competitor already works with us, we'll tell them up front.
Intro Template
A Short Message or Text Thread Works
A three-way intro. No pressure, just a warm connection. Use it as written or change it to sound like you.
[Client name], meet Sara Guida.
Sara runs SilverCore.io, a full-service marketing agency for local service businesses. She builds the plan, runs the marketing and reports on leads.
I thought of you because [one line on why they need marketing help right now].
You can book a time with her at silvercore.io/strategy-call or call 402-769-2741. I'll let you two take it from here.
After the Intro
What Your Client Can Expect
A Free Strategy Call
No pitch. A clear look at their business and what would help.
A Plain Recommendation
Do-it-yourself software or a done-for-you plan, based on their business and budget.
Setup
Campaigns, follow-up systems and, if the plan calls for it, a new website.
Ongoing Reporting
Month-to-month work, with reports on leads and booked business.
FAQ
Questions Partners Ask
Do you work with only one client per area?
Yes. We take one client per industry in each market, so we never market two competitors against each other.
Is there a contract or long-term commitment?
No long-term contract. Done-for-you plans are month-to-month. To cancel, give 30 days notice. Payments are not refundable.
How long does setup take?
It depends on the plan. Your client gets a timeline before any work starts.
What budget does my client need?
Ad spend is separate from our fee. On the Strategy Call we tell them honestly whether their budget makes sense for their market before they spend anything.
Does my client need a website first?
No. If their site isn't bringing in leads, a new website or landing page can be part of their plan.
What if my client only wants software?
We offer do-it-yourself software for owners who want to run their own marketing. The Strategy Call helps them pick the right fit.
How do I know if my client is a good fit?
A local service business that wants steady leads, not a one-off campaign, and has or is ready to set a marketing budget. If that sounds like them, make the intro. We'll be honest if it's not a fit.
Is there a referral arrangement?
Yes. We set it up one-on-one with each partner. Book a call with Sara to talk it through.
Let's Talk
Want to Become a Referral Partner?
Book a short call with Sara. We'll talk about who you work with and how referrals work between us.