Fractional CMO Services
Fractional CMO Services for Owners Who Need a Marketing Leader
Get a senior strategist who owns your marketing plan, manages the work and reports on results, without hiring a full-time executive. Part of our marketing strategy consulting. Serving Omaha, Council Bluffs and clients nationwide.
The Role
What Is a Fractional CMO?
A fractional CMO is a senior marketing leader who works with your business part time. You get the planning, decisions and accountability of a chief marketing officer for a monthly fee, not a full-time salary.
Owns the Plan
Sets your marketing goals, budget and priorities, and decides what to do first and what to stop.
Manages the Work
Directs the people and vendors doing the work, so your website, ads, social media and follow-up all serve the same plan.
Answers for Results
Tracks calls, leads and customers, and reviews the numbers with you every month in plain language.
Is It Time?
Signs You Need a Fractional CMO
Many small business owners are not ready for a full-time marketing executive, but they still need someone senior to own the plan. These are the signs.
You Are the Marketing Department
You run the business and make every marketing call too. There is no time to plan, so decisions get made in a rush.
Vendors With No Leader
A web designer, an ads person and a social media helper each do their part. Nobody owns the whole plan or tells them what matters most.
Spending Without Answers
You pay for marketing every month but cannot say which parts bring in customers, so you keep paying for all of them.
What You Get
What Our Fractional CMO Services Include
Leadership and the team to carry it out, from one place.
Marketing Plan and Budget
A written plan with goals, priorities and a budget by channel, updated as results come in.
Channel and Vendor Management
We direct your website, search, ads, social media and email work, whether our team does it or your current vendors do.
Lead Follow-Up and CRM
Your forms, calls and follow-up run through one CRM, set up and managed by a HighLevel Certified Admin.
Monthly Reporting and Review
One report on calls, leads, customers and cost per lead, with a meeting to decide what to keep, cut or try next.
Quarterly Planning
Every quarter we step back, look at what worked and set the priorities for the next three months.
Guidance for Your Team
Your staff gets clear direction on what to post, what to say to leads and what to track.
Full-Time Hire
Hiring a Full-Time CMO
- A full salary and benefits
- Weeks or months to recruit
- Still needs a team or vendors to do the work
- Makes sense once marketing is a full-time job
Fractional CMO
Working With a Fractional CMO
- A monthly fee, sized to your business
- Starts after a Strategy Call and audit
- Comes with a team to carry out the plan
- Fits owners who need a leader before they need a full-time hire
How It Works
How Fractional CMO Support Starts
Strategy Call
We learn your business, your goals, your budget and who does your marketing today.
Audit
We review your website, Google profile, reviews, ads, follow-up and reporting, and show you where customers get lost.
Plan
You get a written plan with priorities, a budget and the numbers to track. We walk through it together.
Lead Each Month
We run the plan with our team and your vendors, report on results and adjust each month.
Who It Is For
Who This Helps Most
Owners of small and growing businesses who spend real money on marketing and want one senior person in charge of it. That includes home care agencies, senior living communities, insurance agencies, law firms and home service companies. SilverCore.io is based in Council Bluffs and works with clients across the Omaha metro and nationwide, in person or by video.
Not sure you need a marketing leader yet? Start with a Free Audit Report or a one-time marketing plan, and add fractional CMO support when your business is ready for it.
FAQ
Fractional CMO Questions
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your business part time. They set the plan and budget, manage the people doing the work and report on results, for a monthly fee instead of a full-time salary.
How much do fractional CMO services cost?
It depends on the size of your business, your goals and how much of the work our team carries out. We look at your business on a Strategy Call first, then recommend what fits your budget.
Do you only advise, or does your team do the work too?
Both. Sara leads the plan, and the SilverCore.io team carries out the work. We can also direct the vendors you already use.
How is a fractional CMO different from a marketing agency?
Many agencies do the tasks you hand them. A fractional CMO decides which tasks matter, owns the plan and answers for results. With SilverCore.io you get both: the leader and the team.
Do I need to sign a long-term contract?
No. We do not require long-term contracts.
Do you work with businesses outside Omaha?
Yes. SilverCore.io is based in Council Bluffs, Iowa. We serve businesses in the Omaha metro and work with clients nationwide.
Why Trust Us
Why Trust SilverCore.io
- Based in Council Bluffs, serving Omaha, Council Bluffs and clients nationwide.
- A dedicated strategist runs your account.
- Clear monthly reporting in plain language.
- Founder Sara Guida is a HighLevel Certified Admin with over 25 years in B2B sales.
- No long-term contracts.
Your Next Move
Put One Leader in Charge of Your Marketing
Book a Strategy Call. We learn your business and your goals and show you what a fractional CMO would do first.